Meta Pixel (previously Facebook Pixel) is a code snippet that you can add to your website to track your visitors and their behavior.
When you add the Meta Pixel code to your site, you’re providing Meta with information about your site’s traffic and how users interact with it. You can also set up conversion goals and measure the success of your Meta ad campaigns.
Meta Pixel is free and integrates with Calendly seamlessly by following these steps.
Before you get started
Before you get started, make sure you have the following:
- Calendly account with administrator rights.
- A Meta Business account.
- A personalized Facebook Pixel account.
How to connect Facebook Pixel to Calendly
- Log in to your Calendly account. If you haven’t created one, check our guide to using Calendly.
- Launch Calendly and, from the top menu, select Integrations.
Select Integrations. - Scroll down and select Facebook Pixel.
Select Facebook Pixel. - Next, click Go to Setup. Calendly will request you to enter your Facebook Pixels ID.
Select Go to Setup. - To find your Facebook Pixel ID go to Meta Events Manager. Select Data sources.
Go to Meta Events Manager and select Data sources. - From the new window, Meta will display your Pixels. Select the Pixel you want to link with Calendly and copy the ID in the left panel. If you don’t have one yet, select Continue Pixel Setup.
Select Continue Pixel Setup. - Back in the Calendly window, paste your Facebook Pixel ID, and click Save.
Add Facebook Pixel ID and Save. The Facebook pixel integration will now be completed.
Facebook Pixel is connected to Calendly.
After successful integration, your events appear on the Facebook Events Manager page.
How to disconnect Facebook Pixel from Calendly
- Launch Calendly and select Integrations.
Select Integrations. - Scroll down and select Facebook Pixel.
Select Facebook Pixel. - Next, select Manage Integrations.
Select Manage Integration. - Click Disconnect next to your Facebook pixel ID.
Disconnect Facebook. - A “Remove Tracking ID?” pop-up will request your permission to disconnect from Calendly. Select Disconnect.
Select Disconnect. Now Facebook Pixels will be disconnected from your Calendly account.
Successfully disconnected.
What does Meta Pixel track?
- The number of Facebook ad campaign conversions for events booked via Calendly.
- Calendly event type outbound clicks.
- Calendly page visitors.
- The date and time of meetings are booked.
- Activities your audience takes on the Calendly booking page include content views, payments, etc.
- Track visitors who come from your Facebook page to your Calendly booking pages.