How to Integrate Facebook Pixel with Calendly

Meta Pixel (previously Facebook Pixel) is a code snippet that you can add to your website to track your visitors and their behavior.

When you add the Meta Pixel code to your site, you’re providing Meta with information about your site’s traffic and how users interact with it. You can also set up conversion goals and measure the success of your Meta ad campaigns.

Meta Pixel is free and integrates with Calendly seamlessly by following these steps.

Before you get started

Before you get started, make sure you have the following:

  • Calendly account with administrator rights.
  • A Meta Business account.
  • A personalized Facebook Pixel account.

How to connect Facebook Pixel to Calendly

  1. Log in to your Calendly account. If you haven’t created one, check our guide to using Calendly.
  2. Launch Calendly and, from the top menu, select Integrations.

    My Calendly integration - Event Types - Calendly
    Select Integrations.

  3. Scroll down and select Facebook Pixel.

    Facebook Pixel Integrations - Calendly
    Select Facebook Pixel.

  4. Next, click Go to Setup. Calendly will request you to enter your Facebook Pixels ID.

    Calendly- Facebook Pixel- Set up
    Select Go to Setup.

  5. To find your Facebook Pixel ID go to Meta Events Manager. Select Data sources.

    Calendly - Facebook Events Manager
    Go to Meta Events Manager and select Data sources.

  6. From the new window, Meta will display your Pixels. Select the Pixel you want to link with Calendly and copy the ID in the left panel. If you don’t have one yet, select Continue Pixel Setup.
    Calendly- Facebook pixel id
    Select Continue Pixel Setup.
  7. Back in the Calendly window, paste your Facebook Pixel ID, and click Save.
    Calendly- Add Facebook pixel id
    Add Facebook Pixel ID and Save.

    The Facebook pixel integration will now be completed.

    Calendly- Facebook connected
    Facebook Pixel is connected to Calendly.

After successful integration, your events appear on the Facebook Events Manager page.

Calendly- Facebook Events
Calendly events on Facebook.

How to disconnect Facebook Pixel from Calendly

  1. Launch Calendly and select Integrations.

    My Calendly integration - Event Types - Calendly
    Select Integrations.

  2. Scroll down and select Facebook Pixel.

    Facebook Pixel Integrations - Calendly
    Select Facebook Pixel.

  3. Next, select Manage Integrations.

    Calendly- Facebook pixels- Manage Integration
    Select Manage Integration.

  4. Click Disconnect next to your Facebook pixel ID.

    Calendly- Facebook- Disconnect
    Disconnect Facebook.

  5. A “Remove Tracking ID?” pop-up will request your permission to disconnect from Calendly. Select Disconnect.
    Calendly- Disconnect Facebook
    Select Disconnect.

    Now Facebook Pixels will be disconnected from your Calendly account.

    Calendly- Facebook disconnection successful
    Successfully disconnected.

What does Meta Pixel track?

  • The number of Facebook ad campaign conversions for events booked via Calendly.
  • Calendly event type outbound clicks.
  • Calendly page visitors.
  • The date and time of meetings are booked.
  • Activities your audience takes on the Calendly booking page include content views, payments, etc.
  • Track visitors who come from your Facebook page to your Calendly booking pages.

Liam is a marketing specialist at Based in Dublin, he graduated from Trinity College Dublin in 2020 with a degree in Computer Science (Intelligent Systems). He has since 2021 worked for Google as a Sales and Marketing specialist, within their Dublin headquarters. Liam has over 4 years of experience in e-commerce sales, digital marketing and branding.

Leave a Comment